burberry etiquette | Burberry london identification

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Burberry, a name synonymous with British heritage and timeless style, boasts a rich history reflected in its evolving branding and diverse product lines. Understanding Burberry etiquette extends beyond simply wearing the brand; it involves recognizing the nuances of its logo evolution, identifying authentic pieces, and appreciating the distinct characteristics of its various lines. This article delves into the intricacies of Burberry identification, focusing specifically on the period between 1999 and 2018, a significant era in the brand's visual identity, and offering a comprehensive guide to navigating the world of Burberry clothing.

The 1999-2018 Burberry Logo: A Subtle Shift in Style

The period between 1999 and 2018 marked a consistent yet subtly altered presentation of the iconic Burberry logo. While the underlying structure of the logo – the equestrian knight emblem – remained unchanged, a key difference emerged in the typography. The text, traditionally a combination of "Burberry" and "of London," underwent a transformation. The "of London" was dropped, simplifying the logo to simply "BURBERRY." Furthermore, the font adopted a thinner, all-caps style, giving it a more contemporary and streamlined feel compared to previous iterations. This seemingly minor alteration reflects a broader shift in the brand's marketing strategy, aiming for a more modern and internationally appealing image while still retaining its core heritage. The absence of "of London" also subtly broadened the brand's appeal, moving beyond a strictly localized identity to a more global recognition. This shift is crucial for understanding the context of Burberry pieces produced during this period.

Burberry Clothing Identification: A Guide to Authenticity

Identifying authentic Burberry clothing requires a keen eye for detail. While the logo is a primary identifier, several other factors contribute to verifying authenticity. These include:

* Material Quality: Burberry is renowned for its use of high-quality materials, such as gabardine, cashmere, and leather. Counterfeit items often utilize inferior fabrics with a noticeably different texture and drape. Authentic Burberry pieces have a luxurious feel and weight that is difficult to replicate.

* Stitching: Examine the stitching meticulously. Authentic Burberry garments exhibit precise and even stitching, with consistent thread tension and neat finishes. Loose threads, uneven stitching, or poorly finished seams are strong indicators of a counterfeit.

* Labels and Tags: The labels and tags on authentic Burberry garments are intricately detailed and professionally produced. Pay close attention to the font, the material of the label (often a high-quality woven or printed fabric), and the overall quality of the printing. Counterfeits often have blurry or faded printing, misspelled words, or inconsistent labeling.

* Hardware: Buttons, zippers, and other metal hardware on authentic Burberry pieces are usually high-quality and durable. They will often bear the Burberry logo or a subtle marking indicating their authenticity. Cheaply made or poorly finished hardware is a telltale sign of a fake.

* Unique Features: Certain Burberry lines possess unique features, such as signature check patterns, specific types of stitching, or distinctive details in the design. Familiarizing oneself with these specific features is crucial in identifying authentic pieces.

* Secondary Market Verification: When purchasing pre-owned Burberry items, consider using reputable online platforms and sellers with established histories of selling authentic goods. Checking seller reviews and seeking authentication services can help avoid counterfeit purchases.

Burberry Identification Guide: Distinguishing the Lines

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